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Commercial Director (m/f/d) Europe

BIRKENSTOCK is a global footwear brand that stands for quality, function and all-round well-being. The historic roots of this long-standing family-run company can be traced back to the year 1774. Nowadays, the product portfolio comprises sandals and closed shoes, accessories, natural cosmetics as well as beds and sleep systems. With more than 4,000 employees, BIRKENSTOCK is the German shoe industry’s largest employer. BIRKENSTOCK has ten locations in Germany, with company headquarters in Neustadt (Wied) and privately owned distribution companies in Europe, Asia and the USA.

 We are looking for a Commercial Director (m/f/d) Europe for our location in Cologne (permanent position).



  • Liaise closely with creative, merchandising, B2C, and operations teams to ensure consistency of sales experience and appropriate pricing
  • Lead, develop and inspire a growing regional sales organization as well as regionally dispersed sales representatives
  • Develop and deliver a sales road map for Europe
  • Establish and implement sales plans and P&L for all major accounts
  • Build profile, volume, distribution and profit in line with strategic objectives
  • Implement European A commercial SEGMENTATION strategy BY channels by account
  • Coordinate all existing and future shop-in-shop activities
  • Build and develop strong relationships with key buyers focusing on key accounts
  • Raise the profile of the brand by maximizing opportunities with all key accounts
  • Manage sales forecasting reporting while reviewing regularly to ensure all targets are met
  • Develop key accounts, new opportunities and dealer relationships – build out 5 year growth plans
  • Develop and implement sales policies and programs, lead European sales meetings, pricing, sales strategy and forecasting
  • Ensure sales teams are well trained


  • An exceptional leader who has led dispersed sales teams in Europe
  • Extensive experience of B2C sales and B2B wholesale in the brand and lifestyle sector
  • Preferably, also has experience in relevant industries (IE apparel, footwear, accessories, and cosmetics sales)
  • Established relationships at a senior level with key European retailers and buyers and has the capacity to leverage an extensive network to increase distribution and enhance brand image among customers and consumers
  • Must be energetic, ambitious, driven, and independent
  • Comfortable being a self-starter with a reasonably small highly dispersed team, a flat structure, and the freedom to operate independently within an assigned strategic direction
  • Confident leader with a firm and goal oriented leadership style
  • Motivates, trains, and engages others highly skilled at building relationships with individuals and groups
  • Fluent German and English are essential
  • Strong reporting and analytic skills
  • Self-empowered
  • Solution-oriented
  • Game-changing mentality


We look forward to receiving your complete application including your earliest starting date and your annual salary expectation.